{"product_id":"9780367457884","title":"Innovation and New Product Planning","description":"\u003cp\u003eThis practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49809969774840,"sku":"00000_00000_00000_00000","price":499.38,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780367457884-1.jpg?v=1783590091","url":"https:\/\/kinokuniya.com.au\/ja\/products\/9780367457884","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}