{"product_id":"9780415945448","title":"The Marketing Era : From Professional Practice to Global Provisioning","description":"\u003cp\u003eTracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49653913321720,"sku":"00000_00000_00000_00000","price":95.94,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780415945448-1.jpg?v=1783596022","url":"https:\/\/kinokuniya.com.au\/ja\/products\/9780415945448","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}