{"product_id":"9780753555200","title":"Zero to One : Notes on Start Ups, or How to Build the Future","description":"\u003cp\u003eThe next Bill Gates will not build an operating system. The next Larry Page won't make a search engine. If you are copying these guys, you aren't learning from them. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.\u003c\/p\u003e","brand":"Virgin Books","offers":[{"title":"Default Title","offer_id":49640791802104,"sku":"EB_BM0600_B10-02_SYDNEY","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780753555200-1_f8bdea4e-efcb-4377-9d99-caee4428eb76.jpg?v=1793431180","url":"https:\/\/kinokuniya.com.au\/ja\/products\/9780753555200","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}