{"product_id":"9781119691297","title":"EMPOWERED : Ordinary People, Extraordinary Products (Silicon Valley Product Group)","description":"\u003cp\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  \u003c\/p\u003e\n\n\u003cp\u003e Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. \u003c\/p\u003e\n\n\u003cp\u003e As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\" \u003c\/p\u003e\n\n\u003cp\u003e The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. \u003c\/p\u003e\n\n\u003cp\u003e As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. \u003c\/p\u003e\n\n\u003cp\u003e The book covers:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003ewhat it means to be an empowered product team, and how this is different from the \"feature teams\" used by most companies to build technology products\n\u003cbr\u003erecruiting and coaching the members of product teams, first to competence, and then to reach their potential\n\u003cbr\u003ecreating an inspiring product vision along with an insights-driven product strategy\n\u003cbr\u003etranslating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build\n\u003cbr\u003eredefining the relationship of the product teams to the rest of the company\n\u003cbr\u003edetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams\u003c\/p\u003e\n\n\u003cp\u003e EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":49810103009528,"sku":"EB_BM0600_B02-02_SYDNEY","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781119691297-1.jpg?v=1783643529","url":"https:\/\/kinokuniya.com.au\/ja\/products\/9781119691297","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}