{"product_id":"9780195049459","title":"Choosing the Right Pond","description":"\u003cp\u003eIs it better to be a big frog in a small pond or a small frog in a big pond? This treatise argues that people's concerns about status permeate and profoundly alter a broad range of human behaviour. It applies these basic elements in human nature to the study of how people make economic choices.\u003c\/p\u003e","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48920322474232,"sku":"00000_00000_00000_00000","price":221.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780195049459-1.jpg?v=1783579076","url":"https:\/\/kinokuniya.com.au\/products\/9780195049459","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}