{"product_id":"9780230341067","title":"The Rise of Marketing and Market Research (Worlds of Consumption)","description":"\u003cp\u003eThis volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":49743562735864,"sku":"00000_00000_00000_00000","price":107.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780230341067-1.jpg?v=1783581974","url":"https:\/\/kinokuniya.com.au\/products\/9780230341067","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}