{"product_id":"9780292725355","title":"Border Radio : Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition","description":"\u003cp\u003eThis book traces the eventful history of border radio showing how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church.\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49697273315576,"sku":"00000_00000_00000_00000","price":72.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780292725355-1.jpg?v=1785361818","url":"https:\/\/kinokuniya.com.au\/products\/9780292725355","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}