{"product_id":"9780316491976","title":"The Soul of a New Machine","description":"\u003cb\u003eTracy Kidders riveting (\u003ci\u003eWashington Post\u003c\/i\u003e) story of one companys efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. \u003c\/b\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eComputers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eFascinating...A surprisingly gripping account of people at work. --\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Little, Brown \u0026 Company","offers":[{"title":"Default Title","offer_id":49693444112632,"sku":"00000_00000_00000_00000","price":39.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780316491976-1.jpg?v=1783587052","url":"https:\/\/kinokuniya.com.au\/products\/9780316491976","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}