{"product_id":"9780367606138","title":"The Value Trail : How to Effectively Understand, Deploy and Monitor Successful Business Models","description":"\u003cp\u003eValue stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation. A central issue for most managers is how to capture customer insights and use them to deliver outstanding produc\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50099312656632,"sku":"00000_00000_00000_00000","price":90.78,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780367606138-1.jpg?v=1785715906","url":"https:\/\/kinokuniya.com.au\/products\/9780367606138","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}