{"product_id":"9780367773410","title":"Essentials of Marketing : Theory and Practice for a Marketing Career","description":"\u003cp\u003eThis comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49645970194680,"sku":"00000_00000_00000_00000","price":548.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780367773410-1.jpg?v=1783591690","url":"https:\/\/kinokuniya.com.au\/products\/9780367773410","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}