{"product_id":"9780415891936","title":"Pioneers in Marketing : A Collection of Biographical Essays (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003e\u003cem\u003ePioneers in Marketing: A Collection of Biographical Essays\u003c\/em\u003e discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor,  Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49638922027256,"sku":"00000_00000_00000_00000","price":548.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780415891936-1.jpg?v=1783595818","url":"https:\/\/kinokuniya.com.au\/products\/9780415891936","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}