{"product_id":"9780425236963","title":"They Called Me Mad : Genius, Madness, and the Scientists Who Pushed the Outer Limits of Knowledge","description":"\u003cp\u003eDiscover the true genius behind history's greatest \"madmen\". \u003c\/p\u003e\n\n\u003cp\u003e From Dr. Frankenstein to Dr. Jekyll, the image of the mad scientist surrounded by glass vials, copper coils, and electrical apparatus remains a popular fixture. In films and fiction, he's comically misguided, tragically misunderstood, or pathologically evil. But the origins of this stereotype can be found in the sometimes-eccentric real life men and women who challenged our view of the world and broke new scientific frontiers. \u003c\/p\u003e\n\n\u003cp\u003e They Called Me Mad recounts the amazing true stories of such historical luminaries as Archimedes, the calculator of pi and creator of the world's first death ray; Isaac Newton, the world's first great scientist and the last great alchemist; Nikola Tesla, who built the precursors of robots, fluorescent lighting, and particle beam weapons before the turn of the twentieth century-and more.\u003c\/p\u003e","brand":"Penguin USA","offers":[{"title":"Default Title","offer_id":49726139334904,"sku":"00000_00000_00000_00000","price":52.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780425236963-1.jpg?v=1783596283","url":"https:\/\/kinokuniya.com.au\/products\/9780425236963","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}