{"product_id":"9780470503621","title":"The Most Successful Small Business in the World : The First Ten Principles","description":"\u003cp\u003eBest-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":49716391805176,"sku":"00000_00000_00000_00000","price":48.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780470503621-1.jpg?v=1783844512","url":"https:\/\/kinokuniya.com.au\/products\/9780470503621","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}