{"product_id":"9780471495741","title":"Commitment-Led Marketing : The Key to Brand Profits Is in the Customer's Mind","description":"\u003cp\u003eIf marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49693818192120,"sku":"00000_00000_00000_00000","price":156.67,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780471495741-1.jpg?v=1785368562","url":"https:\/\/kinokuniya.com.au\/products\/9780471495741","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}