{"product_id":"9780471986218","title":"Marketing the Unknown : Developing Market Strategies for Technical Innovations","description":"\u003cp\u003eMarketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management \". the most detailed, accurate and pragmatic approach to emergent markets that I know.\u003c\/p\u003e","brand":"John Wiley \u0026 Son Ltd","offers":[{"title":"Default Title","offer_id":49692565405944,"sku":"00000_00000_00000_00000","price":186.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780471986218-1.jpg?v=1785366540","url":"https:\/\/kinokuniya.com.au\/products\/9780471986218","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}