{"product_id":"9780742555419","title":"The Bare Bones Introduction to Integrated Marketing Communication","description":"\u003cp\u003eThis small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":49711513501944,"sku":"00000_00000_00000_00000","price":115.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780742555419-1.jpg?v=1783610156","url":"https:\/\/kinokuniya.com.au\/products\/9780742555419","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}