{"product_id":"9780750648394","title":"Relationship Marketing","description":"\u003cp\u003eExtends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.\u003c\/p\u003e","brand":"Butterworth-Heinemann Ltd","offers":[{"title":"Default Title","offer_id":49653541601528,"sku":"00000_00000_00000_00000","price":139.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780750648394-1.jpg?v=1783610660","url":"https:\/\/kinokuniya.com.au\/products\/9780750648394","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}