{"product_id":"9780807170793","title":"Jimmy Carter and the Birth of the Marathon Media Campaign (Media and Public Affairs)","description":"\u003cp\u003eChronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.\u003c\/p\u003e","brand":"Louisiana State University Press","offers":[{"title":"Default Title","offer_id":49644413452536,"sku":"00000_00000_00000_00000","price":97.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9780807170793-1.jpg?v=1783840403","url":"https:\/\/kinokuniya.com.au\/products\/9780807170793","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}