{"product_id":"9781119312567","title":"Typographic Design : Form and Communication (7TH)","description":"\u003cp\u003eThe bestselling introduction to designing the written word\u003c\/p\u003e\n\n\u003cp\u003e Typographic Design: Form \u0026amp; Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.\u003c\/p\u003e\n\n\u003cp\u003e This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eUnderstand design factors as they relate to type\n\u003cbr\u003eExplore communication and typographic messaging\n\u003cbr\u003eLearn how typography has evolved, and where it is headed\n\u003cbr\u003eAdopt established approaches to designing with type\u003c\/p\u003e\n\n\u003cp\u003e The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":49783041130744,"sku":"EB_DE0500_G04-05_SYDNEY","price":127.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781119312567-1.jpg?v=1783643441","url":"https:\/\/kinokuniya.com.au\/products\/9781119312567","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}