{"product_id":"9781138013728","title":"CEO Branding : Theory and Practice","description":"\u003cp\u003eThe CEO Brand explores the impact a CEO has on the firm and the ways in which this \"human brand\" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49640799502584,"sku":"00000_00000_00000_00000","price":156.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781138013728-1.jpg?v=1783643980","url":"https:\/\/kinokuniya.com.au\/products\/9781138013728","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}