{"product_id":"9781250118011","title":"Small Data : The Tiny Clues That Uncover Huge Trends","description":"\u003cp\u003eAn expert on branding and consumer behavior explains how instead of using Big Data, he personally gathers small clues, from a teddy bear in a bedroom to a simple pearl bracelet in Dubai, and uses them to predict demand for consumer goods.\u003c\/p\u003e","brand":"St Martin's Press","offers":[{"title":"Default Title","offer_id":49775797993720,"sku":"00000_00000_00000_00000","price":39.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781250118011-1.jpg?v=1783668750","url":"https:\/\/kinokuniya.com.au\/products\/9781250118011","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}