{"product_id":"9781524959456","title":"Brand","description":"\u003cp\u003eProvides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.\u003c\/p\u003e","brand":"Kendall\/Hunt Publishing Co ,U.S.","offers":[{"title":"Default Title","offer_id":49782671245560,"sku":"00000_00000_00000_00000","price":135.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781524959456-1.jpg?v=1783716196","url":"https:\/\/kinokuniya.com.au\/products\/9781524959456","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}