{"product_id":"9781591399278","title":"Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage","description":"\u003cp\u003eToo many companies think creativity means throwing money into marketing efforts and giving lip service to \"out of the box\" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50197213151480,"sku":"00000_00000_00000_00000","price":52.77,"currency_code":"AUD","in_stock":false}],"url":"https:\/\/kinokuniya.com.au\/products\/9781591399278","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}