{"product_id":"9781591844471","title":"It's Not What You Sell, It's What You Stand for : Why Every Extraordinary Business is Driven by Purpose","description":"\u003cp\u003eA forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. Reprint.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":49733662114040,"sku":"00000_00000_00000_00000","price":52.87,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/kinokuniya.com.au\/products\/9781591844471","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}