{"product_id":"9781789664669","title":"Brand Elevation : Lessons in Ueber-Branding","description":"\u003cp\u003ePut brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49812994949368,"sku":"00000_00000_00000_00000","price":93.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781789664669-1.jpg?v=1783743577","url":"https:\/\/kinokuniya.com.au\/products\/9781789664669","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}