{"product_id":"9781922070432","title":"The Coat Route: Craft, Luxury, and Obsession on the trail of a $50,000 coat","description":"\u003cp\u003eIn today's world of fast fashion, is there a place for a handcrafted $50,000 coat? To answer that question, Meg Noonan unravels the story of the coat's provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world's greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar. These individual artisans and family-owned companies are part of the rich tapestry of bespoke tailoring, which began in 17th-century London. They have stood against the tide of mass consumerism, but their dedication to their craft is about more than maintaining tradition; they have found increasing reason to believe that their way is best - for customers, for the environment, and for the workers involved. Fascinating, surprising, and entertaining, The Coat Route is a timely love song to things of lasting value in our disposable culture.\u003c\/p\u003e","brand":"Scribe Publications","offers":[{"title":"Default Title","offer_id":49749315584248,"sku":"EB_SS0700_C10-02_SYDNEY","price":29.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9781922070432-1.jpg?v=1785358345","url":"https:\/\/kinokuniya.com.au\/products\/9781922070432","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}