{"product_id":"9781947441200","title":"A Primer on Consumer Behavior : A Guide for Managers","description":"\u003cp\u003eProvides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":49786299089144,"sku":"00000_00000_00000_00000","price":43.06,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/kinokuniya.com.au\/products\/9781947441200","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}