{"product_id":"9783030703752","title":"Words and Power : Computers, Language, and U.S. Cold War Values (History of Computing) (1st ed. 2021. 2022. x, 143 S. X, 143 p. 3 illus. 235 mm)","description":"\u003cp\u003eWhen viewed through a political lens, the act of defining terms in natural language arguably transforms knowledge into values. This unique volume explores how corporate, military, academic, and professional values shaped efforts to define computer terminology and establish an information engineering profession as a precursor to what would become computer science.\u003c\/p\u003eAs the Cold War heated up, U.S. federal agencies increasingly funded university researchers and labs to develop technologies, like the computer, that would ensure that the U.S. maintained economic prosperity and military dominance over the Soviet Union. At the same time, private corporations saw opportunities for partnering with university labs and military agencies to generate profits as they strengthened their business positions in civilian sectors. They needed a common vocabulary and principles of streamlined communication to underpin the technology development that would ensure national prosperity and military dominance.  \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003einvestigates how language standardization contributed to the professionalization of computer science as separate from mathematics, electrical engineering, and physics\u003c\/li\u003e\n\u003cli\u003eexamines traditions of language standardization in earlier eras of rapid technology development around electricity and radio\u003c\/li\u003e\n\u003cli\u003ehighlights the importance of the analogy of \"the computer is like a human\" to early explanations of computer design and logic\u003c\/li\u003e\n\u003cli\u003etraces design and development of electronic computers within political and economic contexts\u003c\/li\u003e\n\u003cli\u003eforegrounds the importance of human relationships in decisions about computer design\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis in-depth humanistic study argues for the importance of natural language in shaping what people come to think of as possible and impossible relationships between computers and humans. The work is a key reference in the history of technology and serves as a source textbook on the human-level history of computing. In addition, it addresses those with interests in sociolinguistic questions around technology studies, as well as technology development at the nexus of politics, business, and human relations.\n\u003c\/p\u003e \u003cp\u003e1. Introduction.- 2. From Hot War to Cold Peace.- 3. Who Will Control Atomic Power.- 4. Sharing Information (or Not) for Computer Development.- 5. Defining Relationships among Computers, People, and Information.- 6. Technology Development Strains Standardization of Human Communication.- 7. Defining Terms and Establishing Priorities.- 8. Establishing the Field of Computer Science.\u003c\/p\u003e \u003cp\u003eBernadette Longo is an Associate Professor in the Department of Humanities at New Jersey Institute of Technology. She is also the author of the books \u003ci\u003eEdmund Berkeley and the Social Responsibility of Computer Professionals\u003c\/i\u003e (2015), \u003ci\u003eSpurious Coin: Science, Management, and a History of Technical Writing\u003c\/i\u003e (2000), and the \u003ci\u003eIEEE Guide to Writing in the Engineering and Technical Fields\u003c\/i\u003e (2017). Among her other publications, she is co-editor of \u003ci\u003eCritical Power Tools: Technical Communication and Cultural Studies\u003c\/i\u003e (2006) and \u003ci\u003eTransnational Research in Technical Communication: Realities and Reflections\u003c\/i\u003e (forthcoming). Dr. Longo is a senior member of the Institute of Electrical and Electronics Engineers (IEEE) and serves on the Association for Computing Machinery (ACM) History Committee.\u003c\/p\u003e \u003cp\u003e\"Longo's genealogical history of computing vocabularies and the field of computer science's formation provides an important insight into both computer science's  technical origins as well as its culture, one that valorizes looking to a tomorrow linearly constructed from today's technologies.\" (Kendall Giles, Technology and Culture, Vol. 65 (2), April, 2024)\u003c\/p\u003e","brand":"SPRINGER, BERLIN; SPRINGER INTERNATIONAL PUBLISHING;","offers":[{"title":"Default Title","offer_id":49824251609336,"sku":"00000_00000_00000_00000","price":74.39,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/kinokuniya.com.au\/products\/9783030703752","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}