{"product_id":"9783030705046","title":"Public Branding and Marketing : A Global Viewpoint","description":"\u003cp\u003eThis edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":49818593100024,"sku":"00000_00000_00000_00000","price":332.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/8208\/6904\/files\/9783030705046-1.jpg?v=1783771930","url":"https:\/\/kinokuniya.com.au\/products\/9783030705046","provider":"Books Kinokuniya Australia","version":"1.0","type":"link"}