2025 marks 80 years of Moomin stories.

It all began with the first Moomin tale, The Moomins and the Great Flood, published in 1945.

Penned by Tove Jansson during WWII as a fairytale to comfort herself during dark times, it mirrors the realities of millions of displaced people seeking refuge. Following Moominmamma and Moomintroll’s quest to find a new home and the missing Moominpappa, the story lands in what will become known as Moominvalley. There stands a tall blue house – a joyful place where everyone is welcome, whoever they are, whenever they come. The Moominhouse is a symbol of security, shelter and a sense of belonging. These are universal needs. Timeless needs. They are as true today as they were 80 years ago.

Celebrate 80 years of Moomins with our exclusive pop-up store. Stay tuned!