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3rd Edition Crossing the Chasm

Moore, Geoffrey
56.67 AUD
Member Price
51.01
English

Sydney Store

Available

B10-02 Floor (, )
A01-01 Floor (, )
B10-01 Floor (, )

Product Description

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

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