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Attitudes and Persuasion : Classic and Contemporary Approaches

Petty, Richard E/ Cacioppo, John T
518.97 AUD
Member Price
467.08
English

Product Description

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

... Read Full Text

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