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Buyology : Truth and Lies about Why We Buy

Lindstrom, Martin/ Underhill, Paco (FRW)
37.20 AUD
Member Price
33.48
English

Product Description

Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.

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Usually dispatches within 3-4 weeks

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