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The Innovation Paradox : The Success of Failure, the Failure of Success

Farson, Richard Evans/ Keyes, Ralph
25.36 AUD
Member Price
22.83
English

Product Description

Challenges managers to redevelop their concepts of success and failure to recognize that innovation is as dependent on setbacks as it is on victories, explaining the importance of risk taking and citing the examples of companies who fell behind because they resisted change. Reprint. 20,000 first printing.

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