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It's Not What You Sell, It's What You Stand for : Why Every Extraordinary Business is Driven by Purpose

Spence, Roy M./ Rushing, Haley
52.87 AUD
Member Price
47.59
English

Product Description

A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. Reprint.

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