The Accidental Copywriter

I used to be a hairdresser. Now I make my money writing. It’s a coffee shop sized read. It reveals my whole journey into the world of writing great copy (accidentally). If you want more response with your copy, you should probably read it. If you want to become a copywriter. You should definitely read it. If you are a copywriter and want to go into another level, just grab the book and stop playing around. I walked out of school at 15-years old with no grades of any sort and no options so I dug holes in the ground for three or so years and put trees into those holes.  I eventually became a hairdresser with a salon in a working-class mining town in Lancashire, England. At some point in my life, I ended up speaking on stages with Jay Abraham, Jay Conrad Levinson, and many other super-stars of the world of business, copywriting and marketing. Yeah, really! I’ve been flown around the planet at least half a dozen times to teach strategic business (something I have never been taught.)  I’ve even sat with the rich and famous including well-known Hollywood stars and British TV stars. I even spent two weeks in the middle of the Amazonian jungle because of my writing adventures. I wrote some stuff that raised around $100k. I gave it away to an Amazonian fundraiser. They, in turn, insisted I fly to Ecuador and then into the heart of the jungle to see how this was being spent. I went, I loved it, it was crazy! I’ve even sat in with some of the U.K.s biggest corporate companies and have been asked to give advice, tear down internal marketing teams and rebuild them into small power-houses. Crazy stuff! And I started doing that whilst I was still a full-time working hairdresser. I’ve had no formal copywriting training or ever taken a course in my life. I’ve had no paid living mentors to guide me. I never paid more than I should for any book on the subject. I never once read a book from start to end on copy. I just read what I needed to know to get the job done. That’s never change