Elena, Princesa of the Periphery : Disney's Flexible Latina Girl

2024 National Communication Association's Latino/a Communication Studies Division and La Raza Caucus Book of the Year Award    2024 National Communication Association's Critical and Cultural Communication Studies Division (CCSD) Book of the year award   2023 National Communication Association's Feminist and Gender Studies Division Bonnie Ritter Outstanding Feminist Book Award In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena's circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney's normative vision of princesshood and central to Disney's claims of diversification. This multi-layered analysis of Disney's mediated Latina girlhood interrogates the complex relationship between the U.S.'s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.