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Markenmanagement in Medienunternehmen : Ansatzpunkte zur Professionalisierung des Managements von Medienmarken. Dissertation Katholische Universität Eichstätt-Ingolstadt, 2009 (Gabler Research) (2010. 336 S. 21 cm)

Bode, Philipp
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XXIV, 322 S. 36 Abb.

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