Feminism /ˈfɛmɪnɪz(ə)m/ (noun): Advocacy of equality of the sexes and the establishment of the political, social, and economic rights of women. (Shorter OED, 2002)

When over 2000 placard-bearing, slogan-chanting people walked past our building on a sunny Saturday in late January, we cheered them on. The Women’s March came about because of worrying trends in the current political climate and highlighted the interest in and support for women’s basic rights across race, gender and class.

The gender pay gap, access to basic services and healthcare, lack of sustained solutions for family violence, slut shaming, ‘mansplaining’, the list goes on.

But what can we do about it? Find a Women’s March Huddle, join a Pussyhat ‘knit-in’ or pick up any of the highly recommended books this month (20% OFF* until 31 March) to explore some of the history of this movement, and gain insight into where things currently stand. And more importantly, explore and read an experience that is not your own.

Feminism. Not a dirty word.

Helene Byfield

Merchandise Planning Manager