"A business name, the names of key products, logos, packaging, and slogans all can function as trademarks that distinguish a business and its services and products. This book has the most up-to-date information on how to select and protect a great trademark and how to register and maintain a trademark with the federal government. The reader will learn how to choose a trademark that distinguishes their business from competitors, search for marks that might conflict with their own, register a mark with theU.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name"--
