Cult Status: Building a Business that People Adore
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?
Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more.
In this book you’ll discover the 7 Steps to building a business with cult status, how to create a passionate community around you and your work, and much more.